How VAPF turns villa renders into real estate marketing videos
VAPF uses Fenestra to turn high-quality villa renders into videos that help buyers experience each property before it's built. Its five-person content team creates the videos in-house for the luxury villas VAPF designs, develops and builds on Spain's Costa Blanca.
Marketing team
Real Estate Marketing Department
- Animations made in-house
- Videos ready on demand
- Tailored to each buyer
- Based in
- Costa Blanca, Spain
- Team
- 5 people
- They build
- Luxury villas
- Clients
- In-house team
- Online
- vapf.com
The challenge
Why weren't static villa renders enough?
Static renders left buyers to imagine too much, even though VAPF's villa visuals were already high quality.
A still frame could show the design, but not the walk onto the terrace, the light at that hour or the sea in the distance.
For villas that don't exist yet, the team needed a way to show how the place would feel to stand in.
Why Fenestra
Animation tools, backed by real support
VAPF chose Fenestra for its animation tools and its frequent product updates.
What kept the team using it was the support. When VAPF needed help, the Fenestra team worked through the problem with them rather than sending them to a chat window.
For a small in-house team taking on animation for the first time, that made Fenestra a tool they could build campaigns on.
Villa Alora
Made in-house, from renders they already had
A five-person content team, working from the stills the villa was marketed with.
Costa Blanca, Spain
Static to motion
One static render, now a moving shot
VAPF uploads an existing static render to Fenestra, which turns it into a moving shot of the same villa — terraces, low sun, planting and all.
“Fenestra allows us to bring images to life through animation, helping clients better visualize the environment and feel the essence of each project.”
Villa Rubik
The same frame, moving
Terraces, low sun and planting all carry over from the render above.
“We were impressed by the tools, the continuous updates, and the close support from the Fenestra team. Having direct access to a manager when needed, with real people helping us solve challenges, made a big difference compared to platforms that rely only on AI assistance.”
Raquel González
Real Estate Marketing Department
The workflow
From one render to a marketing video in three steps
- 01
Start with the existing render
Each villa already has 3D renders. The team uploads them to Fenestra as they are, with no remodelling.
- 02
Choose the camera movement
The team animates the still and directs the shot, from a slow terrace reveal to a pan through the living space.
- 03
Publish the video
The finished animation becomes social content for the brand or a video made for one buyer and one villa.
What changed
In-house animation, faster turnarounds
VAPF can now create real estate marketing videos faster and tailor them to each villa, campaign and buyer.
Made in-house
Content gets made the moment it's needed, by the team that knows each villa best.
Fits each project
Every villa gets its own look and message rather than a house template.
Campaign or one buyer
One workflow covers a full social launch or a single clip made for one interested buyer.
Airen Collection
Now the process for everything they build
This development started as a single static render too.
Project gallery
Three Costa Blanca developments
Villa Alora
Airen Collection
Villa Rubik
Why they recommend it
Why VAPF recommends Fenestra
“It is an intuitive platform that gives creatives different possibilities depending on the needs of each project.”
VAPF recommends Fenestra for its support and guidance, and for the webinars and tutorials the team learned from.
New features arrive often, but it is the direct line to the Fenestra team that VAPF point to when asked why they stayed.
